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CUSTOMER-OBSESSED MARKETING

Agency Layoffs Or Agency Calibration?

Layoffs are a reality of the agency business. Each January the industry weathers account losses, budget cuts or contract changes that result in layoffs. Last week four agencies announced post-Holiday staff reductions… Read the post





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Consumer Marketing 2018

From Crisis To Confidence

New York | April 5–6, 2018

Data insights

Corporate character

52% of consumers now consider company values when making a purchase.

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Banks and bots

55% of financial services firms have implemented virtual assistants, or plan to do so.

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