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Sharpen Your Vision
Stay ahead of customer and market dynamics to drive growth for your organization through forward-looking research paired with practical tools, research frameworks, forecasts, and benchmarks.
Innovate With Experts
Apply Forrester customer insights to your key initiatives, aligned to your priorities. Receive pragmatic guidance, best-practice examples, and advice from former practitioners who know firsthand the pressures you face.
Achieve Your Objectives
Identify, act upon, and evaluate in real time the top threats, opportunities, and investments that achieve your unique business goals, now and for the long term.
Forrester analysts share their take on what it means to be customer-obsessed and how organizations get there in today’s markets. (1:40)
A UNIQUE VIEWPOINT
For more than 35 years, Forrester’s research has given global consumer business and technology leaders a clear vision to see what’s now and what’s next.
SiriusDecisions Research complements this vision to provide hands-on guidance, best practices, and benchmarks for B2B leaders to deliver repeatable, predictable, and scalable revenue growth.
With this combined Research portfolio, Forrester is the only research firm in the world to:
- Create customer-obsessed organizations. How your organization charts a course to customer obsession stands at the center of our research. We work at a unique intersection of business, marketing, and technology to inform our point of view. Customer obsession is the lens through which we view the world.
- Know you and your business. You’re so much more than a functional leader in an optimized silo. With Forrester, you gain a partner who learns your business inside and out to help you achieve organizational outcomes. We support your work as a strategic business leader and change agent, ready to innovate and transform the status quo.
- Help you at every step. Forrester provides the close partnership, resources, and guidance required to lead change initiatives. Expert analysts act as an extension of your team, with flexibility to guide business and technology leaders around the world from 18 global offices.
DELIVER IMPACT ACROSS THE ENTERPRISE
Develop strategic insights to gain competitive advantage for business and technology leaders.
- Brand, customer, and technology insights
- Market trends, predictions, and forecasts
- Playbooks, assessments, and technology selection tools
Accelerate functional performance across your B2B revenue engine to align and optimize outcomes across marketing, product, and sales.
- Functional best practices
- Benchmark data
- Operational frameworks
The two research services help us accomplish two corporate goals: stay customer-centric and functionally aligned through commercial, marketing, and sales strategy.
— General Manager, Commercial Excellence, Global group of energy and petrochemical companies
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