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Drive Revenue With Customer Experience

A laser focus on customer experience (CX) is the best path to business success. It requires adapting to a customer-led market and creating an engine to sense and respond to the nonstop changes in customer sensibilities, behaviors, and expectations. This is not altruism but an economic engine of growth. Forrester has the most complete CX capability in the market to help you translate the CX discipline into business results.

CX Management

Customer experience management is not easy — building the program, acquiring and honing talent, establishing a credible enterprise governance structure, and asserting financial expectations are piece parts of a complex structure that is often in place to change the very nature and performance of your company. Getting it wrong destroys trust and results — getting it right is fuel.

CX-Led Change

Customer experience is an internal disruptor, driving sometimes deep-rooted operational and organizational change to enable firms to compete on the basis of experience. The opposite is also true: If your CX team is unable to address internal silos that fracture journeys and frustrate customers, CX may fail in its basic role of creating differentiated experiences that serve as an engine of growth.

CX Measurement

Customer experience measurement is an operational game. It should be surgical, telling you exactly where and how to invest to create value for customers and grow revenue. Winning the game depends on translating measurement into precise action and persistent results.

CX Performance

Customer experience is charged with creating a clear link between the experiences customers enjoy and the growth your firm realizes. It has not yet met that potential. And it is no small task. CX teams need to anticipate customer behaviors and expectations, select those experiences that matter most to customers and growth, and design experiences that drive affinity in an unforgiving, sometimes volatile market.

Customer Experience Insights

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Future Healthcare Success Is Rooted In Exceptional CX

Healthcare organizations have much to gain from superior CX, including reduced costs and happier members. Read a seven-point plan for a successful HCO CX program.
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PODCAST

Why Every Firm Needs A Values Strategy

On this episode of What It Means, Principal Analyst Rick Parrish lays out the case for why brands must craft a thoughtful values strategy — and why shouting values from the rooftops may not be right for your brand.
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Transformational Change Requires New Skills

Empower your employees with Forrester’s learning offerings.

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Findings From The US CX Index™ 2019

Read key insights about the state of US customer experience.

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Our Customer Experience Team

Andrew Hogan

Senior Analyst

Joana van den Brink-Quintanilha

Principal Analyst

Maxie Schmidt

Principal Analyst

CX Remains Under Fire — Get The Guide

Customer experience performance is flat for the third year in a row.

 

Prepare for this and other major dynamics that will impact your firm in 2019 and beyond.

Thank you!

Get the Guide

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