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B2C Marketing Leaders

Activate Marketing Strategies That Drive Loyalty And Revenue

Today’s customers expect more from brands. They demand more transparency, greater commitment to values, more exciting experiences, and more convenience. For B2C marketers, these rising customer expectations collide with decreasing budgets and increasing pressure to prove financial results.

To succeed, B2C marketers must craft and execute visionary, customer-obsessed strategies fully attuned to ever-changing customer sentiment, paired with the technology and data to make smart financial investments.

Build Your Customer Obsession Strategy

Achieve Your Priorities

B2C marketing leaders are responsible for more than ever. Prioritize and achieve maximum results in the areas that matter most to you and your business, including:

  • Understanding your evolving customer
  • Designing experiences that drive loyalty
  • Creating differentiated brand experiences
  • Leading response to change
  • Enabling moments-based marketing with marketing technology
  • Optimizing agency partnerships
  • Running a high-performing marketing organization

Powerful Solutions For B2C Marketing Challenges

Through world-leading, customer-centric research, analytics, and frameworks, Forrester empowers B2C marketing leaders to envision and build a differentiated, customer-obsessed brand that improves acquisition and retention at every stage of the journey.

Improve the value of the brand.

Improve brand value with insight on what CX drivers and innovations will raise customer perception.

Generate customer loyalty.

Deliver hyper-relevant, emotionally resonant brand experiences that foster loyalty across the journey.

Stay ahead of market change.

Lead response to changing demands with investments, partner relationships, and creative strategies oriented around the customer of the future.

Leading Customer-Centric Insights And Tools

Forrester Research

Forrester's research is infused with forward-looking consumer, market, and customer experience insights tailored to the needs of today's shifting B2C marketing leader. Along with expert guidance, we help you lead with a customer-obsessed brand.

  • Consumer Technographics

    Broad and industry views of customer behaviors and adoption and use patterns allow you to better understand and anticipate the actions and expectations of your customers and target prospects.

Forrester Research

Research Spotlight

The Future Of Advertising

In the next era of advertising, the most successful brands will focus on first- and second-party data from consumer relationships, heavily curated partner ecosystems, and content and ad format strategies that focus on delivering value to consumers — not just value to the brand.

Read this research to understand where advertising is headed and how your firm can produce advertisements that meet changing consumer expectations and desires.

Video

Reaching Gen Z Starts With Understanding Their Truths

Mike Proulx 3 days ago

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The Future Of B2C Business Models

Disrupters like Spotify have changed the way B2C businesses make money. Discover how your firm can thrive as digital innovation reshapes customer expectations.

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Blog

Update Your Understanding Of Emotion (Hint: It’s Not Just Feelings)

Jim Nail 5 days ago
2020 was an emotional rollercoaster. A global pandemic, economic upheaval, social unrest, and a contentious election have all left consumers reeling. Marketers know that emotion is the biggest driver of purchase decisions and naturally attempt to tap into these turbulent consumer emotions. But those attempts can fall flat (see: this mash-up of pandemic advertisements that […]
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Blog

What To Expect From CES 2021

Thomas Husson January 8, 2021
For the first time ever, the Consumer Electronics Show will be a digital-only event. Like Mobile World Congress in Barcelona, Viva Tech in Paris, or IFA in Berlin, this is one of the few key global technology and innovation events. Physical networking usually enables both startups and large companies to meet prospects, generate leads, sign […]
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Read More Insights For B2C Marketing Leaders

Meet The CMO & B2C Marketing Team

Melissa Parrish

VP, Group Director

Fatemeh Khatibloo

VP, Principal Analyst

Jim Nail

Principal Analyst

Xiaofeng Wang

Senior Analyst

How To Build Your Customer Obsession Strategy

How To Build Your Customer Obsession StrategyCustomer obsession helps brands win, serve, and retain customers more effectively, even in a tumultuous market environment. However, there’s understanding the concept of customer obsession — then there’s operationalizing it. Given that just 15% of companies are customer-obsessed, per Forrester’s 2019 Customer Obsession Assessment, it’s safe to say that putting customer obsession into action is no easy task. Leaders struggle with the basics: Who should do what? How long should it take? And what might it cost?

Thank You

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