B2C Marketing Leaders

Activate Marketing Strategies That Drive Loyalty And Revenue

Today’s customers expect more from brands. They demand more transparency, greater commitment to values, more exciting experiences, and more convenience. For B2C marketers, these rising customer expectations collide with decreasing budgets and increasing pressure to prove financial results.

To succeed, B2C marketers must craft and execute visionary, customer-obsessed strategies fully attuned to ever-changing customer sentiment, paired with the technology and data to make smart financial investments.

Achieve Your Priorities

B2C marketing leaders are responsible for more than ever. Prioritize and achieve maximum results in the areas that matter most to you and your business, including:

  • Understanding your evolving customer
  • Designing experiences that drive loyalty
  • Creating differentiated brand experiences
  • Leading response to change
  • Enabling moments-based marketing with marketing technology
  • Optimizing agency partnerships
  • Running a high-performing marketing organization

Powerful Solutions For B2C Marketing Challenges

Through world-leading, customer-centric research, analytics, and frameworks, Forrester empowers B2C marketing leaders to envision and build a differentiated, customer-obsessed brand that improves acquisition and retention at every stage of the journey.

Improve the value of the brand.

Improve brand value with insight on what CX drivers and innovations will raise customer perception.

Generate customer loyalty.

Deliver hyper-relevant, emotionally resonant brand experiences that foster loyalty across the journey.

Stay ahead of market change.

Lead response to changing demands with investments, partner relationships, and creative strategies oriented around the customer of the future.

Leading Customer-Centric Insights And Tools

Forrester Research

Forrester's research is infused with forward-looking consumer, market, and customer experience insights tailored to the needs of today's shifting B2C marketing leader. Along with expert guidance, we help you lead with a customer-obsessed brand.

  • Consumer Technographics

    Broad and industry views of customer behaviors and adoption and use patterns allow you to better understand and anticipate the actions and expectations of your customers and target prospects.

Research Spotlight

The Future Of Advertising

In the next era of advertising, the most successful brands will focus on first- and second-party data from consumer relationships, heavily curated partner ecosystems, and content and ad format strategies that focus on delivering value to consumers — not just value to the brand.

Read this research to understand where advertising is headed and how your firm can produce advertisements that meet changing consumer expectations and desires.

Blog

Give More Thought To Giving Tuesday

Rick Parrish 2 days ago
These days, many companies are trying to express moral, social, or political values that resonate with values-based consumers. Giving Tuesday (which falls on the first Tuesday after Thanksgiving) presents an opportunity for companies to do just that, so a growing number of brands participate. However, companies’ participation in Giving Tuesday will resonate with the market […]
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The Future Of B2C Business Models

Disrupters like Spotify have changed the way B2C businesses make money. Discover how your firm can thrive as digital innovation reshapes customer expectations.

Blog

Close The Gap Between Brand, Customer, And Employee Experiences

Thomas Husson 3 days ago
Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalize experiences. The employee data tsunami is […]
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Blog

Predictions 2021: Agencies Swarm Talent With Technology

Jay Pattisall 4 days ago
Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.
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Meet The CMO & B2C Marketing Team

How To Build Your Customer Obsession Strategy

How To Build Your Customer Obsession StrategyCustomer obsession helps brands win, serve, and retain customers more effectively, even in a tumultuous market environment. However, there’s understanding the concept of customer obsession — then there’s operationalizing it. Given that just 15% of companies are customer-obsessed, per Forrester’s 2019 Customer Obsession Assessment, it’s safe to say that putting customer obsession into action is no easy task. Leaders struggle with the basics: Who should do what? How long should it take? And what might it cost?

Thank You