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Posted by Peter Sheldon on November 30, 2012
In the words of the Greek philosopher Heraclitus, everything flows and nothing stands still. This is certainly true of Ascentium, the Seattle based interactive agency that last year acquired Cactus Commerce and Microsoft’s Commerce Server. This week, the company firmed up its strategy following last year’s acquisition spree. The result: the company is splitting in two, creating two separate entities focusing on services and product respectively.
What does it means for Catcus / Ascentium customers?
In creating Smith, the company has completed its integration of digital agency (Ascentium) and commerce focused systems integrator (Cactus Commerce). The new firm now headquartered in downtown Seattle and can be classified as what Forrester calls a Commerce Service Provider. With Smith, the firm brings to market an integrated suite of service offerings including strategy consulting, full-service marketing, brand design, creative design, customer experience design, technology implementation, support and managed services under a single umbrella. For clients, these combined capabilities mean they can work with a single vendor for both developing and implementing digital marketing strategies. The new company will continue to support clients with implementations of the sister company’s Commerce Server.net product, but will also broaden its services capability to other commerce platforms while continuing to build out its portfolio of traditional agency work.
What does it means for Microsoft Commerce Server clients?
If you are a Forrester client and have questions about either Smith or Commerce Server.net, I encourage you to set up an inquiry with us.