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Posted by Brian Walker on November 11, 2011
With other enterprise players such as IBM, Oracle, hybris, eBay and others at the table betting heavy on commerce solutions, Microsoft announced today that it is folding Commerce Server and leaving its shrinking pile of chips behind. While others have invested heavily through acquisitions, product investment, partner recruiting, and have been increasing their focus on commerce, Microsoft will walk away and hand over the product to a third party –Ascentium. Oh how much the game has changed; in 1999 Microsoft was the one with the tall chips.
Ascentium, a Bellevue, WA based digital agency and commerce services provider, will be taking over all the intellectual property rights, future product development, marketing, and support of Commerce Server from Microsoft.
What it means for Microsoft Commerce Server clients:
What it means for Commerce Server focused Microsoft partners:
Why did Microsoft fold when others are betting heavy?
And why Ascentium anyway?
What’s next for Ascentium?
Interesting times. Get comfortable, the game continues…
(1) For more on how Microsoft Commerce Server compared to other commerce solutions see our 2010 B2C eCommerce Platform Wave™ report.
(2) Nearly 25% of US online retailers are planning to re-platform within the next 18 months, and 20% have a project already underway. Likewise demand across other vertical remains very strong, incl manufacturing, media & entertainment, travel, healthcare, etc., across both B2C and B2B solutions. See our “2011 Online Retail Technology Investment Outlook” for more details.