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Posted by Brian Walker on September 24, 2012
After many, many months of analysis and hard work, we are very pleased to have published the 2012 edition of the B2C Commerce Suites report – or the artist formerly known as the “eCommerce Platform Wave”. Some high-level conclusions:
High-Level Wave Findings:
Chose A Vendor Carefully
I am tracking more than 210 different vendors in the commerce platform space, and this does not even account for commerce service providers, integrators, agencies and consultancies many of whom offer their own solutions or package up third-party solutions some of which are included in this report. Even with the significant consolidation over the last few years we continue to see significant diversity and fragmentation in the market.
While this report’s goal is to help client navigate the choices available to them in this market, do not make the mistake of taking the top vendors in this (or any) evaluation and talking only with them. You must do the work to identify your business goals, brand and service differentiators, desired customer experience, technology strategy, operations capabilities, and strategic objectives. And you must take these vendors through a thorough scenario-based evaluation process before making a thoughtful and confident vendor selection decision. You will be living with this decision for 5 to 10 years. Forrester and others provide services in support of this effort. I encourage you to explore them. And… do not ignore the importance of commerce services providers who implement and support many of these solutions. That may be an even more important decision than the technology you select.
Additional Research: For clients, coverage of SMB focused solutions is available here, B2B focused solutions coverage is available here, and digital goods focused solutions are available here, by my colleague Peter Sheldon. The Forrester Wave: Commerce Services Providers, Q1 2012 is available here.
Acknowledgements:Many, many people were involved in this Wave report, but I would especially like to thank Lily Varon for her patience and tireless attention to detail, Peter Sheldon for his insightful contributions, and the product and marketing teams from the solution providers who participated.