Complimentary Webinars

Hear from Forrester thought leaders during live regional events, or learn on your own time with an on-demand webinar.

 

Predictions 2021 Online Event

Dive deep into the dynamics that will generate obstacles and opportunities in 2021.

Featured Webinars

B2B Chief Marketing Officers: 2021 Planning Assumptions

Now more than ever, B2B CMOs must be agents of change. Dive into the trends that will shape B2B marketing in the next fiscal year and learn how to prepare.

B2B Chief Sales Officers: 2021 Planning Assumptions

Against a backdrop of continued uncertainty, B2B sales leaders must forge a clear path forward. Learn what success in the year ahead will require.

The 30-60-90 Day Plan For Customer Service During And After COVID-19

Discover how brands can ensure customers’ needs are met, optimize their agents’ productivity, and safeguard the bottom line.

Reducing Software Costs In 2020

Learn negotiation tactics to find short term software cost savings for both existing contracts and upcoming renewals and ensure you are optimizing spend through the recovery and beyond.

B2B Content Marketing In The Time Of COVID-19 (Mandarin)

Learn how to re-strategize your online content strategies in the time of a pandemic.

Australia Tech Market Outlook 2020 – 2021

Explore the dynamics of Australia’s technology market outlook for 2020 – 2021 and how leading CIOs are embracing the opportunity to change and transform the business.

Asia Pacific

The Future Of Financial Services is Open

Find out how the future of financial services and how open banking will play out in APAC and what is means.

Asia Pacific

Reentry, Risk, And Review: Best Practices For Easing Pandemic Restrictions

Learn which signals to look for before loosening of state and local government restrictions and resuming normal life.

Marketing Leaders Panel

Learn how the four Heads of Marketing in Asia Pacific re-prioritize their marketing activities in the light of COVID-19.

Asia Pacific

Evolving Business And Technology Priorities In The Post COVID Era

Explore the changing priorities of enterprises in the new normal and address the impact of the pandemic on business and technology priorities.

Asia Pacific

Coronavirus Disruption In Europe

Learn how leaders should be responding to the unfolding situation by evolving their plans to protect and support employees, customers, and partners and ensuring business continuity.

Leading In A Time Of Crisis: A Webinar For CMOs And Marketing Leaders

Learn how marketing leaders should navigate the COVID-19 challenges and make decisions that shape the course of their efforts short and longer term.

B2B Marketing Leaders

Aligning Marketing And Sales Operations With Buyer Expectations

November 17, 2020

Today’s buyers expect visibility and personalization across the entire customer lifecycle. In this new reality, marketing and sales operations must align to drive efficiency and growth.

B2B Chief Marketing Officers: 2021 Planning Assumptions

Now more than ever, B2B CMOs must be agents of change. Dive into the trends that will shape B2B marketing in the next fiscal year and learn how to prepare.

In A Chaotic Marketing World, Focus On The Basics

Learn how to drive sustained and consistent growth by understanding the changes in B2B buying habits and refocusing on the needs of your audience.

What You Can Do Right Now to Create a Better Customer Experience

Understand how changing B2B buying habits are modifying post-sale expectations and review five actions for improved customer engagement.

The Digital Brand and Communications Function: Driving Speed, Scale, and Value

Discover how to drive greater business value by building a natively digital brand and communications approach and tech stack.

Working Effectively With Corporate Marketing And Sales

Learn how to define, prioritize, and align corporate marketing and regional business objectives with a structured approach.

Asia Pacific

Super Bowl Sponsors and Presidential Hopefuls Know Why Your Digital Advertising Spend May Be Wasted

Learn about the faulty logic of digital advertising and simple techniques for getting an accurate handle on the real ROI.

The Soft Stuff Is the Hard Stuff

Learn how organizations can overcome technology inefficiency to create the optimal mix of people, process, and technology that spurs growth.

Future Of B2B Buying: 3 Actions For CMOs To Take

Discover the three actions that CMOs should take to succeed buyer expectations of intuitive interactions, connected customer experiences, and open access to peers.

How to Build Marketing Campaigns That Are Not Lost in Translation

Learn regional differences in buying behaviors and how APAC marketers can incorporate that in go-to-market architecture and marketing campaigns

Asia Pacific

Pivoting to Virtual Events Best Practices

Discover the keys to developing an effective virtual strategy including how to optimize attendee experience and maximize return on event investment.

Asia Pacific

Making Sense (And Money) In The New Tech Ecosystem

Unpack the future trends and get actionable advice on changing technology market and learn how to thrive in broader channel ecosystems.

Asia Pacific

Virtual Customer Journey Mapping: Adapting To The New Reality

Learn how to map out journeys to help your customers and employees during the pandemic crisis and beyond.

EMEA

Unifying Planning and Execution Across the B2B Events Portfolio for Demand Marketing

Learn how organisations that synchronize efforts to unify planning and execution across the B2B Events Portfolio can achieve improved ROI and attendee experience.

EMEA

Webinar

B2B Chief Marketing Officers: 2021 Planning Assumptions

Now more than ever, B2B CMOs must be agents of change. Dive into the trends that will shape B2B marketing in the next fiscal year and learn how to prepare.

Sales Leaders

Aligning Marketing And Sales Operations With Buyer Expectations

November 17, 2020

Today’s buyers expect visibility and personalization across the entire customer lifecycle. In this new reality, marketing and sales operations must align to drive efficiency and growth.

B2B Chief Sales Officers: 2021 Planning Assumptions

Against a backdrop of continued uncertainty, B2B sales leaders must forge a clear path forward. Learn what success in the year ahead will require.

Prospecting Manifesto: From Strategy Into Execution

Learn how proposed goals during annual planning can expose opportunity gaps and what you can do to generate more opportunities and close the gaps.

The Path Back to Growth for Sales Leaders

Learn how to optimise your sales operation model by enhancing the four key areas of the revenue engine.

Asia Pacific

Fill Your Pipeline to Fuel Your Revenue Engine

Learn strategies to close pipeline gaps include standing up a non-quota-carrying business development team and improving seller prospecting effectiveness.

The Future of B2B Buying and How Sales Organizations Should Adapt

Learn the key implications of changing B2B buying habits and how to transform sales organizations to sell in a more buyer-friendly way.

Webinar

Chief Sales Officers: 2021 Planning Assumptions

Against a backdrop of continued uncertainty, B2B sales leaders must forge a clear path forward. In this webinar, learn what success in the year ahead will require.

IT Leaders

The New, Unstable Normal Roundtable: Five Shifts Will Change Business And Technology Forever

Learn how to plan for and adapt to five macro shifts to ultimately turn today’s crisis into a catalyst to achieve true differentiation.

The CIO In 2020: Adapting To Change

Learn how to transform your organization with a customer-first mindset while your competitors play wait-and-see this year.

The Rise Of Employee Power And Data In The Future Of Work

Learn how the tsunami of employee data and the rise of employee power will impact your organization and how you can prepare.

Systemic Risk And Robotics In The Future Of Work

Discover the four shocks that will transform the future of work – systemic risk, robots and automation, employee data, and employee power – and the tools available to address these trends.

Australia Tech Market Outlook 2020 – 2021

Explore the dynamics of Australia’s technology market outlook for 2020 – 2021 and how leading CIOs are embracing the opportunity to change and transform the business.

Asia Pacific

Zero Trust In Practice

Learn how to implement and maintain Zero Trust to protect your business from today’s and tomorrow’s advanced threats.

Future-Proof Your Business With Zero Trust

Get educated on key trends impacting your security strategy, what’s driving increased interest in Zero Trust, and where to start.

The Brave New World Of Work

Discover the shocks that will shape the future of work, and what it should mean to enterprise leaders now.

Asia Pacific

The New, Unstable Normal

Learn how COVID-19 will change business and technology forever in this webinar on October 28.

B2C Marketing Leaders

The Future Of B2C Business Models

Learn how new pricing and distribution models are changing consumers’ expectations for B2C brand offerings and why customer retention will become even more critical.

Competing For Today’s Values-Based Consumers

Discover what drives today’s values-based consumer and how brands can clearly and authentically deliver their values messaging.

Super Bowl Sponsors and Presidential Hopefuls Know Why Your Digital Advertising Spend May Be Wasted

Learn about the faulty logic of digital advertising and simple techniques for getting an accurate handle on the real ROI.

The Cost Of Losing Creativity

Learn the ROI of agency creativity and how marketers benefit from rethinking their investment mix to differentiate and drive growth.

Virtual Customer Journey Mapping: Adapting To The New Reality

Learn how to map out journeys to help your customers and employees during the pandemic crisis and beyond.

EMEA

CX Leaders

How To Prove The ROI Of CX

Learn how to create a compelling CX business case and build an effective CX ROI model that’ll win over numbers-driven executives.

The US Customer Experience Index 2020: Why CX Differentiation Leads To Long-Term Success

Dive into the latest results from this year’s US CX Index, explore trends in CX quality at the brand and industry level, and understand the impact of CX-based differentiation.

CX Metrics For Alignment And Change Management

Learn how to determine the metrics that matter for executive alignment on your CX transformation and drive customer-centric culture

Activate More Data And Drive CX Project Prioritization

Learn how to use data to determine which CX projects will have the greatest ROI and how to use data storytelling to gain alignment with and persuade stakeholders to act.

Uncover The Power of Service Design

Discover the Service Design principles, process and tools to bridge silos internally, and build a better customer experience.

EMEA

Mind The Training Gap

Discover why your organization needs an effective CX training program and how EX + CX can collaborate to drive culture change.

Virtual Customer Journey Mapping: Adapting To The New Reality

Learn how to map out journeys to help your customers and employees during the pandemic crisis and beyond.

EMEA

Industry

Customer Experience For Procurement: Driving Government Acquisition Performance Using CX Principles

Learn how procurement leaders can benefit from utilizing customer experience methodologies and tools to reimagine procurement organizations to fuel mission success.

The Future Of Financial Services is Open

Find out how the future of financial services and how open banking will play out in APAC and what is means.

Asia Pacific

The Future Of Digital: Anticipatory Experiences

Find out why anticipatory experiences are the future of digital and what your firm need to do to deliver that.

Asia Pacific

Accelerate The Digital Future Of Government With A Customer Obsessed Strategy

Explore how to accelerate the digital future of government with a customer obsessed strategy.

Asia Pacific

Executive Spotlight: Top Priorities For APAC Business And Technology Leaders

Learn how Forrester can help technology providers understand the focuses of their customers and explore how emerging technologies are impacting business priorities.

Asia Pacific

Deliver Excellent Experiences To Make Your Payments App Successful

Explore how digital payment providers can differentiate with excellent digital experiences and retain customers in a market with almost no switching costs.

Asia Pacific

Digital Lending 2.0: Re-imagine Your Digital Lending Proposition To Thrive In Future

Deep dive into the concept of digital lending and get actionable advice from industry practitioners on how you you can re-assess your digital lending proposition.

Asia Pacific

The Path To Recovery For Travel And Hospitality Industry

Learn how some industry players are demonstrating resilience, being adaptive and empathetic while discovering ways to adjust to the next-normal.

Asia Pacific

The Future Of Japanese Banking Is Open

Deep dive into the open banking regulatory initiative in Japan, the market challenges and future trends.

Asia Pacific

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