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Posted by Thomas Husson on January 27, 2011
Nokia just published its fourth-quarter and annual results for 2010. I am not going to focus on the overall announcements and what they mean for Nokia’s device business in particular, but Nokia’s update on the Ovi Store is quite interesting.
Here are some of the key takeaways from a data perspective:
So, is Nokia really gaining traction here? I’ll stick to my previous comments on how application stores can succeed moving forward and the challenge for Nokia in offering a fully integrated Ovi brand experience. That said, I think these results are encouraging, especially as Nokia is fully aware of the need to provide better tools for consumers and developers. Personalization and recommendation tools, as well as analytics tools (based on its acquisition of Motally), are currently in beta and should be released in the coming months. The same is true for in-app billing.
The fact that Symbian^3 devices (N8, C7, and C6) now account for around 15% of total store downloads in the past 10 weeks is encouraging. It means that shipping devices with the Ovi Store and providing a better user experience is absolutely critical.
One of the main challenges for Nokia is to regain leadership in the smartphone design and user experience arena. If you want to know more about these challenges, clients should read Ian Fogg’s research here. It’s particularly key for Nokia to make sure that its brand perception improves and that the Nokia platform is seen as one of the priority platforms to develop for — still a major challenge for Nokia in Europe. Nokia’s future will depend on how well it executes on its strategy in the coming year.