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Posted by JP Gownder on August 5, 2013
In our new report, Michael O'Grady and I outline our latest update of the tablet forecast. While in previous years we focused on the North American consumer market, this year’s report expands the analysis to include our viewpoint on the global market for both consumers and businesses.
Forrester Research ForecastView Trends
Fundamentally, as we have been writing about for some time, we believe tablet sales and penetration will continue to grow rapidly. In developed markets, they will streak past “mass market” status to become what we term “mainstay” devices – a third form factor carried by most online consumers. Our forecast indicates that tablets have hit hyper-growth. By 2017, we find that:
Tablets, we find, will play an increasingly critical role at work. Both company-issued and bring-your-own (BYO) tablets will become pervasive in workplaces in developed countries or dynamic regions of developing countries (for example, urban China). In the next few years:
Finally, we discuss the next wave of tablet computing. Collaboration technologies will drive the next wave of adoption, whether via:
These and other collaborative computing scenarios will drive the dynamism of the tablet market in future years.
We invite Forrester clients to please read the report in its entirety.
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