Forrester is one of the most influential research and advisory firms in the world. You’ll work with innovative clients at emerging and established brands; these are the business and technology leaders we inspire and who inspire us.
“Working at Forrester means helping the world’s biggest brands understand their changing customers and how they must change their business and technology strategies to keep up with the pace of customer change. Clients count on us to tell them what’s next, what it means, and what to do about it.”
Forrester Research Sharpens Focus on the CIO
“The customer is becoming more and more powerful,” Forrester CEO George Colony told CIO Journal Wednesday. “Our clients are going to need to have technology to win, retain, and serve these customers,” he said.
Cultivating Brand Loyalty in Even the Toughest Customer
“There was a time when having a loyalty program differentiated you from others,” said Emily Collins, a senior analyst with Forrester Research. “Now, that’s not true.”
The future of e-Commerce: bricks and mortar
“It’s very hard to launch a brand these days that‘s just online-only. It’s an incredibly difficult and crowded e-commerce environment,” said Sucharita Mulpuru, retail Analyst at Forrester.
Forrester through the years
Over the past three decades, Forrester has grown into one of the most influential research and advisory firms in the world. Here are some significant milestones in the company’s history.