Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe.

Latest Press Releases

Press Release

Forrester Announces The EMEA Recipient Of Its 2024 Customer-Obsessed Enterprise Award

May 15, 2024
Nedbank Retail and Business Banking to be recognized at CX Summit EMEA Forrester today announced that Nedbank Retail and Business Banking is the winner of its Europe, Middle East, and Africa (EMEA) 2024 Customer-Obsessed Enterprise Award. The award recognizes organizations that are putting customers at the center of their business strategy to accelerate growth. Nedbank [...]
Press Release

Forrester Announces North American Recipients Of Its 2024 Customer Obsession Awards

May 14, 2024
Prudential, as well as leaders from Albertsons Companies and T-Mobile, to be recognized at CX Summit North America  CAMBRIDGE, Mass., May 14, 2024 — Forrester (Nasdaq: FORR) today announced that Prudential, as well as leaders from Albertsons Companies and T-Mobile, are the North American winners of its 2024 Customer Obsession Awards. Forrester’s Customer-Obsessed Enterprise Award and Customer-Obsessed [...]
Press Release

Forrester Announces Full Conference Agenda For CX Summit APAC 2024

May 9, 2024
Event will share actionable insights to help CX, digital, and B2C marketing leaders seize the generative AI opportunity  IHH Healthcare Singapore to be honored as recipient of Forrester’s 2024 Asia Pacific Customer-Obsessed Enterprise Award SYDNEY, May 9, 2024 — Forrester (Nasdaq: FORR) today announced the full conference agenda for its CX Summit APAC event being held in Sydney, Australia, and [...]
Press Release

Forrester: To Achieve Sustainable Growth, B2B Firms Must Center Their Revenue Process On Customer Value

May 6, 2024
Unveiled at B2B Summit North America, the Forrester Opportunity Lifecycle framework breaks through silos to align marketing programs to revenue opportunity AUSTIN, Texas, and CAMBRIDGE, Mass., May 6, 2024 — New research unveiled at Forrester’s (Nasdaq: FORR) B2B Summit North America, which kicked off today, asserts that changing buyer behaviors and expectations require a complete [...]

Latest Media Alerts

Media Alert

Forrester: Global IT Service Industry Spend Will Reach $2 Trillion By 2028

May 2, 2024
According to Forrester’s ‘Global IT Services Market Forecast 2023-2028’, global IT service industry spend will reach $2 trillion in 2028. However, despite forecasted growth, IT service firms will face several challenges in the next few years.   Key findings include:  Growth will be substantial, with the IT service industry averaging 4.6% annual growth. Growth will be [...]
Media Alert

Forrester: Global Business Buyers Rank Competence, Consistency, And Dependability As Their Top Trust Levers

January 8, 2024
Forrester’s report, The State Of Global Business Buyer Trust In 2024, reveals that strong trust in an organization is essential and often determines purchase intent. However, business leaders often struggle to understand how to create trust and how it influences the buying decision process. Forrester identifies seven levers of trust: accountability, competency, consistency, dependability, empathy, [...]
Media Alert

Forrester: European Customers Continue To Distrust Banks In 2023

December 19, 2023
According to Forrester’s European Banking Trust, 2023, banks in France, Italy, Spain, and the UK continue to face low levels of customer trust in 2023. The majority of banking brands in France, Italy and Spain had a ‘weak’ average customer trust score – with the UK the only country out of the four to receive [...]
Media Alert

Forrester: Autonomous Vehicles, Business-Optimized Networks, And Zero-Party Data Platforms Among Additional Emerging Technologies To Watch

December 5, 2023
Forrester has already identified the 10 most important emerging technologies for 2023. In a new report, Ten More Top Emerging Technologies For 2023, there are additional emerging technologies that enterprises should be aware of — four of which will deliver benefits to most firms in the next two years. These include: Autonomous vehicles. These technologies [...]

Latest Media Coverage

Media Coverage

The Guardian – As The AI World Gathers In Seoul, Can An Accelerating Industry Balance Progress Against Safety?

May 18, 2024
The Guardian: Ahead of the second AI Safety Summit taking place in Seoul this week, Senior Analyst Rowan Curran discusses the significant AI advancements that have emerged over the past six months, including “multi-modal” models like GPT-4 and Gemini. Read the full article here. Read more from Rowan here.  
Media Coverage

Palo Alto Networks Purchases IBM’s QRadar

May 17, 2024
Principal Analyst Allie Mellen discusses the impact of Palo Alto Networks’ plan to acquire IBM’s QRadar assets and how this could impact CISOs decision-making when it comes to committing to a single cyber platform. The Wall Street Journal: “IBM and Palo Alto Networks Deal Prompts Questions Over Appetite for Cybersecurity Platforms” CIO Dive: “Palo Alto Networks [...]
Media Coverage

NPR – Some Big Retailers Reverse Course And Scale Back Their Use Of Self-Checkout

March 18, 2024
NPR: VP, Principal Analyst Sucharita Kodali is interviewed about how large retailers plan to remove self-checkout from stores, citing frustrations with the technology and thefts.  Read the full article here. Read more from Sucharita here.
Media Coverage

BBC – MEPs Approve World’s First Comprehensive AI Law

March 13, 2024
BBC: Principal Analyst Enza Iannopollo shares how the European Parliament’s adoption of the AI Act “marks the beginning of a new AI era”. Read the full article here. Read more from Enza here.

Newsletter For Press

Subscribe to updates from the Forrester PR team, as well as the Forrester Roundup, a bi-weekly newsletter produced exclusively for media that highlights our newest, most impactful research and data.

The Forrester Brand

Find out what drives us, why clients work with us, and how we show up for our clients and our colleagues every day.

About Us

Forrester helps business and technology leaders use customer obsession to accelerate growth.