Newsroom

Forrester analyzes the most pressing business, marketing and technology matters across the globe.

Latest Press Releases

Press Release

Forrester Research To Broadcast Its 2022 Fourth-Quarter And Full-Year Earnings Conference Call

4 days ago
CAMBRIDGE, Mass., January 26, 2022 — Forrester Research, Inc. (Nasdaq: FORR) will broadcast its fourth-quarter and full-year earnings conference call at 4:30 p.m. Eastern time on Thursday, February 9, 2023.  The call will be available at forrester.com. Investors who want to hear the call should log on at least 15 minutes prior to the broadcast. Participants may preregister for the call here.  Instructions [...]
Press Release

Nathaniel Rateliff & The Night Sweats To Headline Forrester’s 2023 B2B Summit North America

4 days ago
Event is the premier destination for B2B marketing, sales, and product leaders to drive revenue growth CAMBRIDGE, Mass., January 26, 2023 — Forrester (Nasdaq: FORR) today announced that popular rock and soul band Nathaniel Rateliff & The Night Sweats will perform live at Forrester’s B2B Summit North America, taking place in Austin, Texas, and digitally, [...]
Press Release

Forrester: The Best Defense For Business Leaders During The 2023 Economic Downturn Is A Proactive Offense

4 days ago
To navigate this downturn, CEOs will need to simultaneously reduce spending while continuing to invest in their organizations’ long-term strategy CAMBRIDGE, Mass., January 26, 2023 – According to Forrester’s (Nasdaq: FORR) “Navigating The 2023 Downturn” research, the current global downturn will unfold in ways unlike any economic decline previously experienced. While prior recessions have followed a boom-bust cycle, [...]
Press Release

Forrester Introduces Partner Ecosystem Marketing Service To Help B2B Organizations Design, Develop, And Optimize Their Partner Ecosystems

January 23, 2023
CAMBRIDGE, Mass., January 23, 2023 — Forrester (Nasdaq: FORR) today introduced Forrester Decisions for Partner Ecosystem Marketing, the next generation of its Forrester Decisions for Channel Marketing service. The enhanced service is designed to help marketing leaders modernize their existing partner programs as partner ecosystems further evolve and expand. Forrester data shows that in 2022, [...]

Latest Media Alerts

Media Alert

Forrester: India’s Auto Industry Improved Their CX In 2022; Toyota Displaced Ford To Re-emerge As Leader

December 21, 2022
According to Forrester’s 2022 India Auto Manufacturers Customer Experience Index (CX Index™) rankings, Toyota emerged as the 2022 customer experience leader, zooming back to the top of the table and displacing last year’s leader Ford. Overall, the auto industry made progress, with the average scoring improving by two points and all brands delivering ‘good’ CX, [...]
Media Alert

Forrester’s European Insurance CX Index 2022: Customer Experience at Insurers drops

December 8, 2022
According to Forrester’s “European Auto And Home Insurers Customer Experience Index (CX Index™) Rankings, 2022”, the average CX Index score for European auto and home insurers dropped significantly from 67.9 to 67.1 on a 100-point scale.  For the report, Forrester surveyed 11,484 European adult customers of 39 auto and home insurance brands in France, Germany, [...]
Media Alert

Forrester: While Quality Of Customer Experience Improved In 2022, Malaysian Banks Continue To Offer Mediocre CX In 2022

November 9, 2022
According to Forrester’s 2022 Malaysian Banking Customer Experience Index (CX Index™) rankings, the average CX Index score of Malaysian banks improved significantly, from 62.7 to 65.7 on a 100-point scale. However, all brands are still stuck in the OK category. In this second annual evaluation, most banks’ CX Index scores inched forward and the rankings [...]
Media Alert

Forrester: Key Insights For 2022 Holiday Retail Planning

November 3, 2022
As global uncertainties — inflation, labor shortages, and supply chain issues included — persist, retailers must reinvent their technology, processes, operations, and employee experience (EX) measures this holiday season. Forrester’s “The 2022 Holiday Planning Guide” outlines key insights to help retailers plan their marketing and fulfillment operations and deliver on consumer expectations.  Additionally, Forrester’s“2022 Online [...]

Latest Media Coverage

Media Coverage

CNN – Best Buy, Dunkin’ And Starbucks Changed Their Rewards Programs. Then Came The Backlash

January 14, 2023
CNN: VP, Principal Analyst Mary Pilecki discusses consumer impacts stemming from brands changing their loyalty programs. Read the full article here. Read more from Mary here.  
Media Coverage

Training Magazine – Smart Companies Will Invest in Talent Despite the Downturn

January 14, 2023
Training Magazine: VP, Principal Analyst Katy Tynan talks about how talent development bolstered by a skills-first talent strategy will grow in importance to companies focused on outcomes. Read the full article here. Read more from Katy here.
Media Coverage

The Wall Street Journal – Cloudflare Takes Aim At A Top Security Threat: Your Inbox

January 11, 2023
The Wall Street Journal: Senior Analyst Jess Burn describes reasons why email security will receive “extra emphasis” in 2023. Read the full article here. Read more from Jess here.
Media Coverage

Adweek – Marketers Could Reshuffle Priorities as Emerging Tech Hype Shifts

January 9, 2023
Adweek: VP, Research Director Mike Proulx discusses why there will be a cooling-off period for the metaverse and NFTs in 2023. Read the full article here. Read more from Mike here.

Newsletter For Press

Subscribe to updates from the Forrester PR team, as well as the Forrester Roundup, a bi-weekly newsletter produced exclusively for media that highlights our newest, most impactful research and data.

The Forrester Brand

Find out what drives us, why clients work with us, and how we show up for our clients and our colleagues every day.

About Us

Forrester helps business and technology leaders use customer obsession to accelerate growth.