A Look at Next Week's Marketing Forum EMEA

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By Zia Daniell Wigder

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Globalization among the top 50 US online retailers

Zia_Wigder
By Zia Daniell Wigder

The past week has seen two significant online retailers make
announcements about their global plans: last week Gap indicated its intention to
expand into Canada and the UK and yesterday Buy.com launched sites for Canada, the UK,
France and Germany
, with Italy
and Spain
to come.

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Global trends at Shop.org

Zia_Wigder

By Zia Daniell Wigder

I just arrived back from a packed Shop.org Annual Summit. Several of us
from Forrester took part in the conference, with Sucharita delivering a keynote
on day one and Patti interviewing eBay’s John Donahoe on day two.

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Fruugo and Cross-Border Online Shoppers

Zia_Wigder By Zia Daniell Wigder

Over the past year, many online retailers have looked to tap
into global online shoppers by adding international shipping options. International shipping presents a relatively low-cost first step into
global markets - it also allows retailers to tap into the increasingly international
consideration set of consumers around the globe. This topic has been key within
our research this year: our international shipping report addresses this issue from the US
perspective and we’ll soon be posting a report on cross-border shopping within Europe.

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The shifting global online population

Fortune’s new Global 500 even more global

Zia_Wigder  By Zia Daniell Wigder

Fortune just published its Global 500 2009 list which
outlines the largest 500 corporations in the world.
A few observations on how the list is evolving, with a particular focus on the
top 15 countries (those with eight or more Fortune 500 companies listed this year):

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Quick take on UK online retail from a US perspective

Zia_Wigder  By Zia Daniell Wigder

I just returned from a short trip to London where I had a chance to speak with a
series of different UK-based online retailers. Most conversations included at
least some discussion of how the economic climate was affecting the market, both
within the US and the UK. When it
comes to international expansion, the consensus seemed to be that the current
economic environment was driving globalization rather than slowing it down. A
few observations from my conversations:

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Cost-conscious international expansion

One of the major themes this year has involved how to tap
international markets without spending a fortune. While spending on
international initiatives continues to grow - some 60% of US online businesses with a global presence plan to increase web spending in 2009 vs. just 42%
of those with only a domestic footprint - there is a renewed focus on how and where this spending is being allocated (see our report on Global Website Spending). Retailers in particular have looked for ways to be innovative
in overseas markets while keeping budgets in check. A few examples of cost-conscious
initiatives that have come up recently in conversations:

 

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