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Posted by Zia Daniell Wigder on May 13, 2013
I’m currently finishing up my presentation for the Internet Retailer Conference & Expo in June: I’ll be presenting on the non-US marketplace options for brands as part of the global eCommerce track. In preparation for the session, I’ve had a chance to catch up with a number of established global online marketplaces for brands as well as agencies helping to develop some of the marketplace storefronts.
While many North American and European brands are familiar with local marketplace players, it’s worthwhile highlighting just a few key marketplace options originating outside of these two regions:
US and European brands are also working with other leading marketplace partners to expand internationally. eBay, for example, with over half of its revenues from outside of the US, is continuing to make global expansion a priority and extending its offerings for brands outside of the US. In markets such as the UK and Australia, eBay offers enhanced marketplace offerings for apparel, footwear and accessories brands through its eBay Fashion Gallery. Amazon, too, has expanded its brand stores offerings internationally, while other niche players such as Westfield in Australia offer local marketplace options for brands.
Join us on June 5th as we dive into all of these marketplaces in greater detail and explore the options for brands looking to expand internationally.