- Forrester Councils
- Councils Overview
- log in
Posted by Zia Daniell Wigder on December 22, 2010
Nearly one year ago, I asserted that the global economic downturn had not slowed the international expansion of eCommerce initiatives. In 2010, online retailers continued their push into new global markets: Gap launched eCommerce sites in the UK and China while starting to ship internationally to other markets; Amazon launched its first new localized Web site in six years; Zara went live with eCommerce sites in six European markets.
The push toward global expansion is poised to continue in 2011, with few companies suggesting that international markets will represent a decreasing percentage of revenues in the future. And while Canada and the UK still rank as the top destinations for US online retailers operating abroad, it’s not just the markets of North America and Europe that are attracting attention. Indeed, companies increasingly cite emerging markets as key to long-term growth. A survey of business executives just released in the McKinsey Quarterly indicates that more than 75% of those surveyed expect to see revenues from emerging markets within the next five years; more than one-third of companies expect those revenues to represent more than 25% of the total.
Looking forward to 2011, we expect to see the following trends:
2011 should be an exciting year in global eCommerce — we look forward to hearing more from eBusinesses expanding their global footprint, as well as from those helping these businesses succeed.