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Posted by Zia Daniell Wigder on October 27, 2010
After years of looking at how the online markets of Asia Pacific are emerging from an online shopping perspective, we are thrilled to announce our first online retail forecast for China, Japan, South Korea, India and Australia.* Some findings from the forecast:
Although none of the countries in Asia Pacific are poised to overtake today’s $173 billion US online retail market over the next five years, the revenue growth rates in Asia Pacific will mean the region will increase rapidly as a percentage of the global total.
* ForecastView clients have access to the full model, including market sizes for seven different categories in each country and average spending per online buyer. Other Forrester clients can see top-level market sizes in our report entitled, Asia Pacific Online Retail Forecast, 2010 To 2015: A Look At Growth In Five Markets With A Focus On China, Japan, And Australia.
**Market leader Taobao.com includes many individuals selling new goods online, and therefore incorporates both types of transactions in its numbers.