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Posted by Zia Daniell Wigder on September 22, 2010
The past couple of months have seen a number of new initiatives and shifts on the global online retail front: Zara went live with a series of eCommerce sites (in five languages in Spain alone) while Gap started selling to an international online audience. At the same time, eBay conceded the market in China and looked to partner with market leader Alibaba. More companies have started coming to us asking about eCommerce in less traditional markets, with markets like Russia and Saudi Arabia being brought up with increasing frequency in our calls with clients.
We’ve recently published some research that helps companies sort through different international online markets: our Global Online Population Forecast looks at how the online population is shifting around the globe while A Snapshot Of Emerging Mobile Commerce In China puts the growth of mCommerce in China in perspective with its regional neighbors. Establishing A Global Online Retail Footprint looks at where US online retailers have expanded internationally and what factors they should consider as they decide which new markets to target. A few takeaways from recent research:
Stay tuned as we gear up to publish our first-ever online retail forecasts for key markets in Asia and Latin America later this year. In addition, we'll be working on a report on staffing for effective globalization. We'll also soon be brainstorming report ideas for 2011, so if there are particular global topics that are of increasing importance to your online organization, we'd love to hear from you.