Customer Intelligence At Forrester's Marketing Forum 2011

A few weeks ago -- over on the The Forrester Community For Customer Intelligence Professionals -- I gave a sneak peek at the Customer Intelligence agenda for our upcoming Marketing Forum in San Francisco on April 5th and 6th. But now that we're only a few weeks out, I wanted to share the exciting content here too.

This year's theme of the Customer Intelligence talks is "Accelerating Intelligence: How Marketers Leverage Customer Intelligence To Drive Decision Making." We think this content aligns with Customer Intelligence professionals' interests and goals and the sessions will deliver actionable insight from our star CI analysts. We've published a lot of great research recently and are excited to share it at the forum. Here's what our team will present at the forum:

  • Sri Sridharan will speak on How To Enhance Your Marketing With Improved  Customer Segmentation.
  • Fatemeh Khatibloo will speak on How To Implement Cross-Channel Attribution.
  • Emily Murphy will speak on the intersection of Customer Intelligence And Loyalty.
  • Joe Stanhope will speak on The Road To The Online Marketing Suite.

We also have a series of outside experts providing a wealth of content, and there are plenty of other talks outside of the Customer Intelligence track -- you can view the full agenda here. I'll be at the forum to introduce the sessions and coordinate content and will be around to meet with clients and enjoy the sessions. So I'm looking forward to it and will hopefully see you there.