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Posted by Xiaofeng Wang on July 10, 2014
Our Chinese Mobile Consumers Are An Attractive But Unique Audience report showed how marketers in China are facing the most promising — yet most complex — mobile market in the world. To help marketers overcome mobile challenges in China, we’ve recently published a follow-up report, Drive Effective Mobile Marketing In China.
Mobile is changing the daily life of Chinese consumers; the phone-addicted population (ditouzu) is growing fast. With high adoption and usage of mobile devices, consumers in China are experiencing the mobile mind shift: the expectation that they can get what they want in their immediate context and moments of need. However, marketers in China are not keeping up with consumers. Why? They aren’t thinking about mobile strategically:
After talking with marketers in China, we found that most of them are still uncertain about how to craft an effective mobile marketing strategy. If you’re among them, use the POST framework; it will be an effective tool for crafting your approach.
To get a better sense of how to use the POST method to develop your mobile marketing strategy in China and treat mobile marketing as a part of integrated marketing efforts, please read the full report.