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Posted by Xiaofeng Wang on February 13, 2014
Does mobile mean on-the-go? That's not always the case, especially for Chinese consumers. My recent report, Chinese Mobile Consumers Are An Attractive But Unique Audience, tells how mobile marketing differs in the largest smartphone market in the world.
Marketers see great potential in Chinese mobile consumers for three reasons:
However, Chinese mobile users are not always addressable as expected. Because they must deal with slow Internet speed on the go, they:
It’s challenging to succeed with mobile marketing in China, not only for multinational corporations (MNCs) that want to enter the Chinese market but also for local players.
The report provides the guidelines to create customized mobile marketing strategies in China to help marketers overcome these challenges and engage Chinese mobile consumers more effectively. I hope you enjoy the report and welcome your feedback. My follow-up report, “Mobile Marketing Fundamentals In China” will publish in Q2. Stay tuned!