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Posted by Xiaofeng Wang on August 6, 2013
Are marketers in China measuring social media properly? Our data says NO. Marketers, if you are wondering at which stage you are for social media measurement and how you should improve it, the report “Social Media Measurement In China” is right for you.
In the report, we surveyed interactive marketers in China and found that most marketers are still at the early stage of social media measurement.
We state in the report that marketers in China mature through three stages of social measurement:
In addition, the report explains why volume and engagement metrics are not the right metrics to measure marketers’ social media success and why business metrics are. It also tells marketers how to measure social’s contribution to business success step by step and avoid the common challenges. I hope you enjoy reading the report and welcome any feedback – email it to firstname.lastname@example.org.