- Forrester Councils
- Councils Overview
- log in
Posted by Xiaofeng Wang on July 18, 2013
If you still consider online video advertising merely as a complement to TV advertising in China, then you are wrong. My latest report “Marketers Embrace The Power Of Digital Video In China” tells you why.
In this report, based on the analysis of Chinese online consumers’ video consumption behavior and marketers’ spending intention, we conclude that online video is becoming mainstream to both Chinese consumers and marketers.
The report also pinpoints two key issues that marketers encounter in video marketing in China:
To help marketers better solve problems and grasp opportunities, we evaluate the strengths of the different video platforms available and recommend three key video marketing strategies that marketers should apply in China.
Hope you enjoy the report. If you have any thoughts or questions, please leave a comment or contact me at email@example.com.