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Posted by William Band on May 21, 2013
My clients ask for help quantifying the financial impacts of implementing a CRM technology solution. CRM initiatives must not only be technically sound but must answer the question “What will we get for our money?”
In my new report, Quantify The Business Value of CRM, I provide an overview of Forrester’s Total Economic Impact (TEI) methodology and how to use it calculate whether the benefits to be derived from investing in a CRM solution will be greater than the costs.
The first step is to estimate how investing in a CRM solution will help grow revenues, cut operating costs, and boost IT efficiencies:
On the cost side of the equation, estimate the costs of software, deployment, maintenance, and support:
Check out the CRM Playbook for more information.
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