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Posted by William Band on July 23, 2009
[Posted by William Band]
Hello, my name is Bill Band and I am Principal Analyst here at Forrester serving Business Process & Applications Professionals. The focus of my research is on the underlying technologies that support customer-facing business processes (a.k.a. "CRM"). To make the savvy investment decisions, customer intelligence professionals, need to know which solutions have the strongest track record for delivering results. I just surveyed 286 companies to understand which customer management processes and supporting technologies are most critical to success.
Here’s a sneak peek of my findings:
To find out more about the findings from the research, check out my teleconference next week.
And, read my TechRadar report about the Extended CRM Ecosystem for a detailed rundown on all 19 customer management technologies that we evaluated.
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