January 11, 2018
Vice President and Principal Analyst Michael Facemire hosts a panel of his peers — Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk — to explore the future of marketing.
What happens when you get four thought leaders together to examine what marketing looks like in five, 10, and/or 20 years down the road? Well, you get an entertaining view into how technologies like virtual reality glasses, ingestibles, and intelligent agents will change how we market to consumers. Marketers become orchestrators — eliminating friction for consumers and delivering messages, services, and products that consumers need (or may not know they want). Even with an onslaught of new platforms and tech, we predict that it will be simpler for consumers to navigate and connect with brands.
In this episode, Michael Facemire, Fatemeh Khatibloo, James McQuivey, and Shar VanBoskirk explore how marketing is transforming before our very eyes — and what leaders should be looking out for in the future to ensure that decisions today don’t preclude them from that future.