- Forrester Councils
- Councils Overview
- log in
Posted by Vidya Drego on April 11, 2011
My colleague, Kerry Bodine recently posted about the lack of big brands with mobile apps available in the Apple App Store and offered several suggestions for how brands can create end-to-end value for their customers by supporting them through their mobile devices. Forrester VP Julie Ask takes this concept even farther in her research outlining how various industries can create mobile value propositions to support existing channels, extend other channels, or create unique mobile experiences. But of course creating the right mobile service is just part of the battle. Customer experience professionals are tasked to ensure that those experiences are useful, usable, and enjoyable. How do we do that?
If you're interested in putting all of this together to create effective mobile experiences by combining the right strategy with effective design tactics, join Julie Ask and myself in Cambridge next week on Thursday, April 21st, at our workshop appropriately titled: Creating Effective Mobile Experiences.