- log in
Posted by Vidya Drego on June 18, 2010
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations led by my colleague Sean Corcoran. Why is this important? Well, as you may know, Forrester covers social technologies from a wide range of perspectives — from roles in marketing to IT to technology professionals. We find that each of these roles differs in its general “social maturity” and that most companies are experiencing pockets of success, but few, if any, are successfully implementing it across the board. Full maturity in this space could take years, but there are clear differences in how some ahead-of-the-curve companies are using social technologies for business results. The one question we know that our clients — across roles — are interested in is: “Where is my organization compared to others in the use of social media?”
To help answer that question for our various roles, we're conducting a survey and doing interviews to understand:
- How do you define “social maturity,” and why is it important to get there?
- Which companies are ahead of the curve in implementing social technologies for both external use (i.e., for customers/consumers) and/or internal use (i.e., for employees/partners)?
- What have been the biggest drivers of success?
- What are the biggest challenges?
- What steps do most organizations need to take and why?
The point of all of this is that we'd like your help. If you're interested, here's how:
- If you work for an organization that markets products or services to consumers or businesses (i.e., “clients” in vendor speak), then please take this survey. We want to hear from anyone involved in social — whether from marketing, PR, IT, legal, finance, HR, etc. For your efforts, we will share a free executive summary of the survey results.
- If you are a vendor, an agency, a consultant, or even just a consumer interested in sharing your thoughts, we can’t include you in the survey. But we do want to hear from you, so please feel free to comment on this blog or on our community site with your thoughts. We promise to keep the conversation going, and we will be writing a blog post on some of the findings when the research is published.
We want to hear from you, so please, share your thoughts.
Search Forrester's Blogs
Planning for innovation and risk in the wake of Brexit »
Forrester Insights for iPhone
Key research and data points when and where you need them »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »
- Adele Sage (22)
- Allegra Burnette (7)
- Amit Bhatia (1)
- Daniel Brousseau (1)
- Deanna Laufer (9)
- Fatemeh Khatibloo (1)
- Fiona Adler (1)
- Fred Giron (2)
- Harley Manning (104)
- Joana van den Brink-Quintanilha (2)
- Jonathan Browne (23)
- Kara Hoisington (3)
- Keith Coe (2)
- Kerry Bodine (77)
- Leah Buley (1)
- Maxie Schmidt-Subramanian (25)
- Michael Gazala (3)
- Moira Dorsey (5)
- Nicole Dvorak (1)
- Qaalfa Dibeehi (1)
- Riccardo Pasto (1)
- Rick Parrish (28)
- Ron Rogowski (30)
- Roxana Strohmenger (2)
- Ryan Hart (7)
- Sam Stern (24)
- Thomas Husson (1)
- TJ Keitt (9)
- Tom McCann (3)
- Tony Costa (11)