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Posted by Vidya Drego on June 18, 2010
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations led by my colleague Sean Corcoran. Why is this important? Well, as you may know, Forrester covers social technologies from a wide range of perspectives — from roles in marketing to IT to technology professionals. We find that each of these roles differs in its general “social maturity” and that most companies are experiencing pockets of success, but few, if any, are successfully implementing it across the board. Full maturity in this space could take years, but there are clear differences in how some ahead-of-the-curve companies are using social technologies for business results. The one question we know that our clients — across roles — are interested in is: “Where is my organization compared to others in the use of social media?”
To help answer that question for our various roles, we're conducting a survey and doing interviews to understand:
The point of all of this is that we'd like your help. If you're interested, here's how:
We want to hear from you, so please, share your thoughts.