Posted by Tyler Shields on December 13, 2013
There is a 14-dog race going on, with a goal to win the wallets of the enterprise for mobile security spend. When lined up in the starting blocks, the racers may all seem to have equal chances, but a few are better poised to cross the finish line first and bask in the glory of the winners' circle. Three of these technologies are the odds-on favorites to lead from start to finish, with the rest of the racers struggling to remain relevant.
Nipping at the heels of the MDM vendors are the crossover mobile security offerings such as mobile antivirus and mobile end point management. This class of race dog is also well-funded, with the benefit of approaching the problem as a security-first offering expanding into the adjacent technology spaces. They can smell the sweat of the quickly accelerating MDM technologies but aren't about to be outdone and are gaining their own traction and momentum with upgrades to their marketing and positioning. If they can break the current enterprise view that "antivirus doesn't work," they might be able to come back in the later laps of the race.