Forrester Continues To Lead CX Research In China And Shares The Vision With Chinese Practitioners

Forrester conducted another successful conference last Friday, September 1, at our Customer Experience (CX) Marketing Shanghai 2016 Forum.With insightful content, influential industry speakers, and great event organization, we are grateful for the excellent feedback that we received from the delegates who were present.

A total of 190 CX and marketing professionals attended this event, joined by 23 Forresterites from all over the globe. As the event host, I was approached by many attendees during the networking breaks and at the end of the event who unanimously expressed their appreciation and their willingness to work with Forrester for their CX initiatives. CX, though in its early stage in the China market, is getting traction from senior leadership in many organizations, and Forrester is definitely at the forefront of CX research in challenging thinking and leading change.

Forrester analysts and our distinguished guest speakers shared their insights into the following topics with the audience:

  • Innovation. From the latest digital trends to design thinking, companies now have access to an arsenal of methodologies and tools to improve their CX and drive sustainable business growth with CX excellence.
  • Social. Social media is indeed an integral part of our lives, and CX and marketing pros ought to leverage it to take their CX to the next level. Speakers from Tencent, IHG, Decathlon, and Social Touch showcased their thought leadership in this area and demonstrated that social media can help up your game and generate tangible results.
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Forrester’s CX Marketing Forum 2016 In Shanghai: Fuse CX, Brand, And Marketing To Create Your Competitive Advantage

Following last year’s highly successful Summit for Marketing Leaders in Shanghai, I’m excited to take on the role as the forum host for Forrester’s upcoming Customer Experience (CX) Marketing Shanghai 2016 Forum, taking place just seven weeks from now on September 1 at the JW Marriott Shanghai.

The line between CX, brand, and marketing disciplines has blurred as empowered customers now have more knowledge, more power, and more leverage than ever over companies, services, and products. This year’s Forum focuses on fusing CX, brand, and marketing, which is the first step to becoming customer-obsessed, to build the foundation for driving continuous business success in the age of the customer. We are here to help you answer these questions:

How do companies thrive in this dynamic environment?

How can I combine CX, brand, and marketing to create a core competitive advantage for my company?

How do I show the real value of CX to the rest of my organization, including senior executives?

Our CX Marketing Shanghai 2016 Forum brings together the best minds of marketing and CX from both Forrester and leading companies in different industries to discuss forward-looking trends and share best practices. Come attend this one-day forum to:

  • Understand how CX, brand, and marketing drive business growth
  • Learn best practices from CX and marketing leaders in different industries
  • Deepen your understanding of your rapidly evolving digital customers
  • Know how to boost marketing outcomes through digital technologies and advanced data analytics
  • See how design thinking and digital technologies can improve CX quality and increase your customer loyalty.
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Innovation Took Center Stage at Microsoft’s Analyst Summit Asia 2016

This year’s Microsoft Analyst Summit took place at the St. Regis hotel in Singapore, a prestigious place that hosted more than 90 analysts from the entire region. The Forrester team was impressed by Microsoft’s strategies in cloud, digital transformation and partnerships, and in particular, the main takeaway for us throughout the 2-day event was Microsoft’s innovation capabilities and ambition, especially in the APAC region.

  • HoloLens puts the spotlight on Mixed Reality.  Unlike Augmented Reality, which is lightweight but has limited views and functionality, or Virtual Reality, which is very powerful but comes with bulkiness and dependence on a PC, Mixed Reality blends holograms with the real world to marry agility and powerfulness. HoloLens brings this concept to life, it is light enough for users to move around safely, and it is very powerful because it is a self-contained computer that doesn’t require tethering to another PC. There is even an emulator that allows developers to develop holographic apps for HoleLens without a device. HoloLens could drastically change the way people work, live or even think, we are all very eager to see if the first wave of HoleLens products will successfully establish an ecosystem that can sustain mass market deployments and future growth.
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