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Posted by Tracy Stokes on February 5, 2014
What does this post-digital era mean for CMOs? These marketing chiefs have many modern town criers from which to send out their messages — TV, digital, social, mobile —requiring a new way to plan their brand communications. In my new report, “Create A Connected Communications Plan for The Post-Digital Era,” I show how marketers must shift from campaign planning to connected planning and that a unifying platform is the catalyst to connected communications planning. This unifying platform must:
How are you transforming your marketing communications plan for the post-digital age?