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Posted by Tracy Stokes on May 9, 2012
Shopper marketing is going digital, providing shopper marketers with a plethora of new high-buzz technologies, devices, and platforms to communicate messaging, promotions, or content to their shoppers along their path to purchase. But with limited budgets, and such a wealth of options, which ones should they choose? To help shopper marketers prioritize their technology investments in 2012 and beyond, my colleague Cory Madigan and I evaluated 17 digital tools for using Forrester’s TechRadar™ methodology. The highlight trends reveal that:
Check out the report, "TechRadar™ For CMO & Marketing Leadership Professionals: Shopper Marketing, Q2 2012" (client access required) to get a more in-depth look into our evaluations. Then let us know what tools you’re using for shopper marketing here or in the Forrester Community For CMO & Marketing Leadership Professionals.