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Posted by Tom Grant on April 29, 2011
A big part of my research agenda for this year is productization. Many app dev teams see productization as a way to innovate better, achieve more sustainable results at a lower cost, deal with some of the tough challenges downstream, and in general lead a happier and more productive life. The allure of productization varies across different types of organization, as do the approaches. Therefore, to do the product justice, we're going to look at five different settings in which app dev teams are striving to productize their work:
We've started the initial research on this topic, but we're still looking for people from any of these backgrounds who have wrestled with productization. If you're interested in participating, please drop me an email. We'll be digging into each of these areas in detail, so even if we can't talk to you before finishing the first study, we'll have more documents coming down the research assembly line.
While we're on this topic, we recently published a document about the people responsible for productization, product managers. It's a short primer on what separates product managers from other roles that straddle the business and technical sides of software development, such as business analysts and project managers. If you're interested in seeing the human face of productization, click here.
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