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Posted by Tom Grant on April 22, 2010
While there might not be a single correct formula for fitting product management into an Agile setting, there's one inescapable rule: Prepare to have your PM skills put to the test.
Recently, I was speaking with Barry Paquet of Quantum Whisper, a small firm that has a tool designed to help PMs with these Agile-related challenges. To the right, you'll see one of the slides from Barry's presentation. The message is pretty self-evident: if your company is going to take the "voice of the customer" part of Agile seriously, PM must keep a lot of plates spinning. Feedback loops in Agile development don't run themselves—someone has to be on top of the collection, analysis, validation, communication, and review. With Agile, these activities are happening nearly constantly.
While any PM who has a passion for building good products should welcome this change, it also can be a little scary. In my own research and advisory work on Agile adoption in tech industry companies, I've heard some PMs express no small anxiety about this new model. In part, they're worried that the company might not support or even understand this process fully. However, they also experience some dark nights of the soul about whether the have the skills and experiences needed to play that sort of role. Here are a few common concerns:
While the picture I'm painting might look a bit scary, PMs do successfully make the Agile transition. You'll raise the odds significantly if you do a bit of introspection first, and if necessary, ask your management with help. For example, the power of No increases when it comes from our boss, too.
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