Posted by Tom Grant on September 15, 2009
Two of my research documents just went live on the Forrester web site:
Wargaming for business leaders. Not the same as the kind of serious gaming that colleague TJ Keitt and I have discussed before, wargames are a more structured exercise that try to simulate possible business outcomes. The output is different than serious games, role-playing exercises, and other game-like tools. For example, in many cases, the goal is to help make smarter company-level decisions, not just product-level ones.
- Product management/marketing during the recession. A very short document that points to other research that we've done about the recesssion, and then puts it into context for PMs. What changes do PMs need to make in product strategy and positioning? Which markets are likely to bounce back first, and what do you need to know about them?