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Posted by Tom Grant on September 15, 2009
Two of my research documents just went live on the Forrester web site:
Wargaming for business leaders. Not the same as the kind of serious gaming that colleague TJ Keitt and I have discussed before, wargames are a more structured exercise that try to simulate possible business outcomes. The output is different than serious games, role-playing exercises, and other game-like tools. For example, in many cases, the goal is to help make smarter company-level decisions, not just product-level ones.
Lead BT Transformation
Develop customer-obsessed strategies to drive growth »
Forrester's CX Index
Predict how actions to improve CX will affect revenue performance.
Measure the customer experiences that matter most »