Posted by Tom Grant on August 19, 2009
A few weeks ago, I mentioned that I had done some very interesting research on best practices for the people who run product management and product marketing organizations. Since we did the research for the Forrester Leadership Board (FLB) for that role, we couldn't share the final results beyond the FLB members themselves.
Good news: we have an excerpt available at this link (registration required to access it). We've anonymized the people we profiled, but their names and companies aren't the important details.
By choosing highly successful heads of PM teams, we got a glimpse into the future of PM. The thumbnail sketch of that picture: the profession is getting more clearly defined, because it is increasingly strategic. The PM role is making simultaneous progress as a profession, art, discipline, and the group with the broadest and deepest insight into the state of the overall business.
Big thanks to Steve Davidson for doing a lot of the work that made this excerpt possible. Steve is runs the FLB program for Technology Product Management (TPM) professionals.
[Cross-posted at The Forrester product management blog.]