The Heretech, episode 15: Cindy Alvarez on market development

Cindy Alvarez, ace product manager and fellow blogger, tells us why it's hard for tech companies to build a products that are easy to use. We also discuss product manager's responsibilities for identifying new markets. 

Plus, a review of a fascinating book about a highly successful tech company, and the requirements survey is underway!  Copyright (c) 2009 Tom Grant.