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Tom Grant serves Application Development & Delivery Professionals. See the full Analyst bio.
Visit Forrester.com to learn how we make Application Development & Delivery Professionals successful every day.
Follow Tom on Twitter.
Comments
re: Blue helmet blues
Tom,Thanks for the reference and the clarification. You are correct, PMs should not get into mediation mode in this situation. The incumbents need to work it out.My post was targeted specifically at the Sales and Marketing teams in companies. Yes, there is a triumvirate of 3 orgs, but for whatever reason, Sales and Marketing all too often butt heads with one another.It's an interesting dynamic. Sales depends on Marketing for several critical elements of their success -- leads, collateral, awareness etc. -- and Marketing has little control over the process once Sales takes over. Who came up with this system? :-)Saeed