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Posted by Tom Grant on August 5, 2008
Recently published: "Beyond Innovation: Adding Adoption To Your Business Objectives."
This document started as a survey of technology industry professionals, asking them what they thought set this part of the economy apart from other verticals. The title of the piece reflects the conclusion, from taking a close look at the survey results. The punchline is, focusing on adoption can provide a powerful competitive advantage.
Coming soon: "Inquiry Insights: CRM Customers Focus On Business Processes, Not Technologies."
This document will be my inaugural piece about CRM. What does it have to do with product management? Quite a lot, both in how CRM does and does not factor into the sources of information for PMs. In this case, we looked at the questions we receive from customers implementing CRM systems. Obviously, these questions say a lot about the real needs of CRM customers.
I'll add one more observation about the connection between CRM and product management. When our PM group at one technology company developed a custom requirements application, one of the executives asked, "Why are you developing a CRM system, if we already have one?" Well, er, sir, it goes something like this...
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