Leadership Board for product managers

Forrester is planning on creating a Leadership Board for product managers. What does that mean?

Here's an official description:

The Forrester Tech Industry (TI) Leadership Boards bring senior executives together to stimulate new thinking & encourage business growth. Each is a knowledge community, layered on top of Forrester’s research services, tailored to a specific role. The Forrester Leadership Boards (FLBs) help members succeed by offering member-driven content, unique deliverables, community interactions and a dedicated relationship team.

In other words, above and beyond the normal research and consulting, the FLB for product management may provide things like..

  • Regular contacts with your peers in other organizations, plus the Forrester TI analysts who serve product managers.
  • Access to research that the FLB members specifically request.
  • Special events for FLB members, including mini-events at Forrester conferences like the upcoming IT forum.
  • A little extra attention as a Forrester client, since there's an official FLB staff.
  • Information about the questions clients are asking us, through the regular inquiry process.

Since we're a role-based company, we have to be sensitive to the needs of each role. Therefore, you tell us: What would you like to see, in a Forrester Leadership Board (FLB) for product managers? You can respond in the Comments section here, or send me an e-mail.

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Comments

re: Leadership Board for product managers

Does the FLB have to be comprised of senior executives? Because this sounds like something that individual contributors or mid-level PMs could really benefit from.

re: Leadership Board for product managers

The exact details of the FLB are TBD (if that's enough TLAs). If you're interested, just drop me a line, and we'll keep you posted.

re: Leadership Board for product managers

Sounds like a great idea. I recommend having a mixture of senior-level executives, director-level PMs and individual contributors (PMs).

re: Leadership Board for product managers

Agree on the mix comments. IMO, your board should take a leadership position on advising PM's and the rest of the World on your #1 question - helping companies in TI understand what PM is and what it does. Once that understanding is really crisp, we can drill down on the tactics, and measurement. PM is a skill, but there's no reason it has to be so artistic. I believe there are a lot of people who call themselves PM's (who aren't) and hide in the vagaries of Product Mgmt, which feeds the cycle of Executive confusion and mistrust.

re: Leadership Board for product managers

The Catalyze Commmunity - http://www.catalyze.org - is another great resource for product managers and will complement the Forrester Leadership Board.Catalyze is a free community for all professionals who define and design software applications and websites. The original thrust of the community targeted business analysts and usability professionals, but product managers face the same challenges and perform many of the same tasks as business analysts and usability professionals.Catalyze launched in June 2007 and now has over 3,500 members.Tom Humbarger, Community ManagerCatalyze Community - http://www.catalyze.org

re: Leadership Board for product managers

It's important to have representatives on the FLB from different-sized companies, too. Product Management at a company with 1000 people is a different ball game than at one with 100 people. Process, tools, tasks and responsibilities change as the size of the organization changes.

re: Leadership Board for product managers

I would be interested in seeing the discussion reflect the different interpretation of Product Management roles at different companies. For example, Microsoft usually splits a traditional product management role into two separate positions.