As a new Forrester analyst, starting a blog is great way to think aloud about my research, which focuses on product management in the technology industry (TI). That’s a careful choice of words, since I’ll be writing both for product managers and about product management as a key business process.

This blog will give you another window into our role-based research here at Forrester. As a research organization, we want to make sure that we’re focused on the right questions, and make it easy for you to give feedback on our work. In other words, you’re a colleague, whether or not you’re a customer (yet).

To put it another way, my mission is to be BFF4PM—best friend forever for product management. That’s how I’ll measure success; please tell me how I’m doing.