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Posted by TJ Keitt on October 29, 2012
My colleague Ted Schadler and I recently completed a six month investigation into social business and collaborative transformation. As the title of the report -- The Road To Social Business Starts With A Burning Platform -- suggests, these complex workforce programs work when there is a compelling motivation to change behaviors among employees, business sponsors, and IT. Our study shows that this success breaks the age-old habits of technology deployment. It's not a linear roadmap; it's an interactive process that requires flexibility and adaptability from all three groups, as the diagram below shows.
We started by looking for programs with a multi-quarter or multi-year story of success and overcoming barriers and found four companies willing to go deep on their initiatives:
We will write about what we learned and present some details on these case studies in future posts.