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Posted by TJ Keitt on February 16, 2011
Today, the popular online content-sharing site SlideShare released an audio/video/web conferencing solution called Zipcast. At face value, this is yet another entry into an already crowded web conferencing market. What makes this different is SlideShare is home to the sales and marketing presentations of 45 million users. This makes Zipcast a natural extension of that content store, allowing SlideShare clients to hold inexpensive webinars for prospects. SlideShare's offering is compelling:
For content & collaboration professionals, what makes this interesting -- and what my colleague Ted Schadler and I detail in a report publishing later today -- is this is one more tool a business group can acquire outside the watchful eye of IT. It's easy to see why your sales and marketing folks would fall for Zipcast: It adds real-time presentation technology to a service they already use for lead generation. So Zipcast proves that despite your best laid plans to develop standardized tool sets for your workforce (you're probably eyeing your current enterprise-wide web conferencing contract), there will always be innovative vendors providing cheap technology that addresses a very specific use case. So how should you approach Zipcast (and other such services)?