How Is Desktop Videoconferencing Being Used In Your Business?

For those of us who following the collaboration software space, video in business has been a hot topic: We have seen year-over-year growth in videoconferencing implementations, a majority of businesses are interested in or implementing video streaming technology, and the emergence of vendors offering "YouTube for the enterprise" services that allow information workers to create and share business-related videos. What's driving all of this interest in video? From a business leader perspective, you could argue that video enables more efficient and effective communication and collaboration for increasingly distributed workforces. For rank-and-file information workers, exposure to consumer services like Skype, Facetime (the video chat capability on Apple's iPhone) and YouTube have made them comfortable with the idea of video communications, which brings me to the subject of this blog post: how is desktop videoconferencing -- communications via a video unit on the desk like a Webcam -- being adopted by businesspeople?  

In our most recent survey of information workers (those who use a computer to do their job), we find that while 29% of workers use videoconferencing technology, only 15% have access to desktop video technology. The bulk of those using this tool are not the rank-and-file, but the managers and executives who have historically been the users of videoconferencing services. Considering the increasing acceptance of this more personal form of video in the consumer realm, these light adoption numbers raise the question about how this technology can spread throughout businesses. I'm currently working on a report on this very topic and I'm interested in hearing from you. Has desktop videoconferencing found its way into your business? If so, who led the charge and what was the rationale? If not, what is hindering implementation and adoption?

Let's have a conversation about this.

Comments

Desktop Videoconferencing Adoption

In our company we have identified a requirement from desktop vc, especially between remote/global offices that do not have dedicated or enough VC rooms. But deployment has been difficult for a number of reasons.

1) Vendors and the market don't make it easy for IT staff & end users as they have managed to segment 'conferencing' into groups the business have little or no understanding of, they are not interested in the differences between web conferencing, videoconferencing, telepresence and desktop conferencing, some even then make it more complex and bundle the whole thing up into Unified Communications.

2) IT doesn't help by maintaining this 'segmentation' and also not willing to look at solutions outside of their enterprise technology stacks/one size fits all approach e.g. saas efforts, consumer offerings, niche solutions to fit a subset of people etc citing security challenges, costs and dilution of core service. Ultimately the business doesn't care about any of this, as typically their request is along the lines of 'I would like Skype on my desktop please'.

3) Security is a challenge not only from enabling the technology point of view, but also what you can do if you do enable it.

That said, we are beginning to progress this, the business are definitely coming to IT with more demand around this kind of service. I would be very interested in terms of your contacts with other clients, what are the best practices around delivering benefit with these types of technologies? But I guess that's what your paper is about.

Thank you for your reply

Thanks for responding to this post, Andy. If I'm understanding what you're saying correctly, the fundamental problem is that end users are looking of video communications and the market (abetted by IT departments) is overcomplicating the issue by talking about video capabilities embedded in Web conferencing vs. standalone video bridges, hi-definition videoconferencing vs. desktop conferencing. Am I reading you correctly?

Also, in terms of employee demand, what are your people looking to do with the technology? If you're not comfortable sharing that in this open forum, I'm happy to discuss over email or over the phone.

Thanks,

TJ

Followup

Hi TJ,

Reading me correctly - Yes you are, I think we have a lot of tech complexity in this area that we tend to not filter/simplify for the business

Second part, would prefer to discuss via email/phone if that suits, do you have my contact details from Forrester?

Thanks
Andy

I do have your info

Hi Andy,

I've pulled your contact info and will be reaching out to you shortly.

Cheers,

TJ

Desktop Videoconferencing

Desktop Videoconferencing is a dynamic invention for improving the business stratigies.For rank-and-file information workers, exposure to consumer services like Skype, Facetime and You Tube have made them comfortable with the idea of video communications. Thanks for posting.
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