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Posted by TJ Keitt on June 18, 2010
In the wake of the Celtics' fourth-quarter collapse that gave Kobe Bryant his fifth ring, I am endeavoring to find positive things to focus on instead of post-game analysis, which brings me to the Enterprise 2.0 Conference. This was my second year attending the event (which is conveniently located 10 minutes from my house), and I must say that my takeaway this year is more positive than my impressions after last year's show. I appreciated the optimism exhibitors and attendees have about the market and the passion they show for the topic - which led to some lively debates. But during my three days at the event, the things that really caught my attention were:
These observations alone made my three days at the event worthwhile. As was often brought up by vendors and conference attendees, we're still in the early days of the social software market, but I think we're starting to see maturity. The one area that I still need to see discussed and addressed more directly is end user adoption: telling me about the number of employees a tool is deployed to or pointing to a few customers who report "success" doesn't tell me if people consistently use the tool (and what consistency looks like in the social realm) and it doesn't get me to value different roles in the organization receive (and this is beyond management telling me they think it's great).