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Posted by TJ Keitt on June 17, 2010
We recently embarked on a Forrester-wide research project to benchmark the use of social technologies across enterprise organizations. Why is this important? Well, as you may know, we cover social technologies from a wide range of perspectives – from roles in marketing to IT to technology professionals. We find that each of these roles differ in their general “social maturity” and that most companies are experiencing pockets of success, but few, if any, are successfully implementing it across the board. In fact, full maturity in this space could take years, but there are clear differences in how some ahead-of-the-curve companies are using social technologies for business results. In fact, at this point it has been clearly established by many people (including us many times over) that social technologies are transformative tools that are changing the way companies do business. So we’re not talking as much about the opportunity social presents, but rather we are trying to determine the current reality of practitioners. It’s also clear that many companies have made tremendous strides in planning and organizing for the use of social technologies. However, the one question we consistently get is: “Where is my organization compared to others in the use of social media?” We want to benchmark these companies to see if we can answer questions like:
Here’s how we want you to help:
We want to hear from you, so please, share your thoughts.
Update: For those who took the time to follow the link and take the survey, we appreciate your time and help. At this time, the survey is closed and we will report the results shortly. However, this does not mean that we want the conversation to end; please feel free to use this blog to comment on this topic and share your thoughts.