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Posted by Tina Moffett on November 1, 2012
Google recently announced, on Tuesday, plans to offer its Attribution Modeling Tool through Google Analytics via a public white list. The Attribution Modeling Tool was previously offered through the Google Analytics Premium product at an additional cost. The move to make its Attribution Modeling Tool available through Google Analytics for free indicates that Google is aggressively looking to extend its current analytics and measurement capabilities. Specifically, Google’s Attribution Modeling Tool allows users to:
Google’s Attribution Modeling Tool has big implications on the attribution vendor landscape and, really, the broader measurement vendor landscape. So what does this mean for the attribution market, specifically?