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Posted by Tiffani Montez on November 14, 2013
Checking accounts are one of the top selling financial products in the US, and 18% of applicants apply online. To help digital banking teams benchmark their bank websites and plan future improvements, Forrester used its Website User Experience Review and Website Functionality Benchmark methodologies to evaluate the public websites of the seven largest US retail banks. Our 2013 US Bank Online Sales Rankings includes the rankings for Bank of America, U.S. Bank, Wells Fargo, Citibank, Capital One, Chase, and PNC.
Highlights of the 2013 US Bank Online Sales Rankings:
Despite the many improvements to US banks' sites, there is still opportunity to improve the online sales process even further by more effectively merchandising products, providing multichannel support to the large number of prospects who apply through traditional channels, onboarding customers through digital channels, and supporting the research and buying process on mobile devices. Read my report to gain insight on how digital banking teams can optimize their digital sales process.