- Forrester Councils
- Councils Overview
- log in
Posted by Tiffani Montez on January 10, 2013
My latest research on Building Next Generation Mobile Banking Solutions has been published for a few days now. I’ve already gotten phone calls from clients stating this research is not only timely, but speaks to the very challenges their organization is facing when considering how to build next generation mobile banking solutions. The resounding theme, as my latest research uncovers: Even the best mobile strategy can be a victim of poor execution. Digital banking executives are feeling the pain of their current mobile banking platform. While most are plagued with the realization that their current mobile banking platform may not be scalable or flexible enough to deliver next generation mobile banking solutions, others are facing a more disruptive challenge—dealing with the vendor acquisition and consolidation aftermath. Regardless of your current plight, digital banking teams should consider the following as they build next generation mobile banking solutions:
Managing technology is hard, and as new smartphone features and capabilities crop up seemingly every day, navigating the ever changing landscape of mobile banking technologies and vendors is only getting harder. My latest report, which forms part of our mobile banking strategy playbook, outlines the tools and technologies digital banking teams need to execute their mobile banking strategy and provides guidance on how to build and optimize existing mobile technologies to increase customer value.