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Posted by Tiffani Montez on August 15, 2012
Some leading banks have already seen the number of mobile interactions overtake the number of online interactions. The evolution of mobile devices coupled with rising smartphone and mobile banking adoption is evolving banking customers’ needs and will fundamentally change the way eBusiness professionals need to view technology and customer support. We expect mobile banking to grow rapidly over the next few years, but digital banking teams will have to overcome many challenges to stay on par with Forrester’s projected growth, or risk being left behind. In our recent report The State Of Mobile Banking 2012, we help eBusiness and channel strategy professionals understand the most important trends in mobile banking, including:
The State Of Mobile Banking 2012 report is one chapter of our larger mobile banking strategy playbook. The retail mobile banking playbook is a structured framework to guide eBusiness professionals through their most strategic initiatives in mobile banking. It will examine the issues and opportunities that eBusiness professionals must consider, weigh, and measure in order to implement a cohesive mobile banking strategy that complements their businesses in other channels. So, more to come!