- Forrester Councils
- Councils Overview
- log in
Posted by Thomas Husson on January 13, 2014
My colleague Julie Ask and I revisited our predictions for 2013's mobile trends and found that all of them are still evolving and relevant in 2014.
During 2014, we’ll pass a key milestone: an installed base of 2 billion smartphones globally. Mobile is becoming not only the new digital hub but also the bridge to the physical world. That’s why mobile will affect more than just your digital operations — it will transform your entire business. 2014 will be the year that companies increase investments to transform their businesses, with mobile as a focal point.
Let’s highlight a few of the mobile trends that we predict for 2014:
Also, from a regional perspective, it will be extremely interesting to learn from Asia how to combine scale and innovation. Indeed, during 2014, Forrester expects China to pass the 500M smartphones mark — almost as many smartphones as the US and Western Europe combined! It will drive huge social mobile audiences on the likes of WeChat and Line. Like most Southeast Asian and emerging countries, China doesn’t have the established infrastructure within the enterprise that chains too many companies to their legacy policies, processes, or platforms. The combined newness of the Internet and mobile makes everyone an entrepreneur.
These are just a few of the predictions we're making for mobile in 2014. Clients who want to see the full pictures can download the report here.
What did we miss? Do you disagree with the above statements? In your opinion, what are the key trends in 2014?